ABOUT DANI APGAR

Business growth coaching grounded in real experience.

I help business owners cut through AI hype and pinpoint where it can drive real revenue or take pressure off the team.

My work combines sales and marketing coaching, practical AI, and accountability. I work primarily with the owner and coach or train the team when the business needs it.

AI experience since 2012. Senior 10X Performance Coach experience. Work at Chief AI Officer. A career across business leadership, sales, marketing, and customer success.

Let’s Talk About Your Business

MEET DANI APGAR

Practical AI strategy backed by real business leadership.

I help business owners cut through the AI hype to create more revenue or take pressure off the team.

The work starts with your business, your people, and the outcome that matters. Then we decide where AI belongs.

AI strategy since 2012

$10M+ P&L leadership

Founding Executive Chair, Humans for AI (2016)

I did not arrive at AI through hype. I arrived through business.

BUILT FROM THE GROUND UP

My career began as a receptionist and secretary before I moved into attorney recruiting, operations, and leadership.

LED THROUGH GROWTH

I was recruited to Silicon Valley in 1999 as a startup's first employee, built functions from the ground up, and eventually led more than 30 people.

CONNECTED AI TO RESULTS

I moved into sales and growth, led a $10M P&L, closed the largest deal in one company's 19-year history, and began working in AI in 2012.

That path shapes how I work today: business first, people accountable, and technology in service of measurable outcomes.

HOW I WORK

Clear strategy. Human judgment. Practical action.

I work primarily with business owners through six- and twelve-month growth coaching, starting with weekly, 45–60-minute sessions. Private team workshops and focused team training help put the work into practice.

We connect sales, marketing, customer relationships, and business operations to clear priorities and accountability. Packages start at $2,500, with scope and total investment agreed in advance. These are independent AI with Dani services.

Let’s Talk About Your Business

AI with Dani | Practical AI. Human leadership.